Ana Gomez Bernaus
Ana Gómez Bernaus is an illustrator and lettering artist currently based in Los Angeles. Born and raised in Barcelona, her early work got influenced by the Catalan Modernism, an art and literature movement that emerged around the turn of the 20th century, equivalent to the Art Noveau in France or the Jugendstil in Germany. Its attention to detail and visual richness permeated her style filling her designs with dynamic and elaborated compositions.
In 2009 she decided to move to New York City, where she fell in love with typography and her work acquired a more rational and organized flavor. Barcelona brought her a taste for illustration, New York allured her with typography, and now both disciplines live in L.A., with expressive digital lettering. Her current work feeds from both worlds and combines intricate pieces that live in contained and clean environments.
Ana’s inventive and innovative lettering ideas offer creative solutions to conceptual problems and her eclectic style allows her to tailor each design to the needs of the project, maintaining her signature style but offering an individual personality to each original piece.
Her designs can be seen in a wide range of media, from film titles to advertising campaigns, apparel and editorial supports.
Ana has been awarded with the Type Directors Club Certificate of Typographic Excellence in 2012, 2014 and in 2016, the Communication Arts Typography Award in 2016 and 2017, the SOTA and TypeCon 2016 Prototype Competition, Nominated for the 2013 Lürzer’s Archive 200 Best Illustrators worldwide 2013/2014 and also nominated in the Outstanding Graphic Design category in the the Cinema Eye Honors, both in 2016 and in 2017.
Aside from her lettering work, Ana teaches dimensional lettering workshops with Type-Ed in Los Angeles.
Big Star NY
David & Goliath
My process starts with a period of brainstorming and conceptualization, making lists of potential solutions that could visually communicate the idea that the client wishes to get across.
I also keep a categorized set of pinterest boards with images that I like, from a broad range of fields, ie: nature, science, architecture, art, design, etc… I find it helpful to have this database, because once I have established the concept I need to represent, I can go there and find references to share. If the project requires a look for which I don’t have a reference, I open a new board for that project specifically and share it with the client so that we both can add images to it that relate to what we want to accomplish.
After we defined the concept and the look, I work on digital sketches, that I evolve with the client’s feedback until we have a direction we like.
Having a selected sketch, I work on the tight vector. At this point, if the project requires it, I can iterate so that the client can see a series of variations on the same idea. Color variation, proportion and position.
The last step is creating the finished piece tweaking and finessing the tight vector that the client selected.