Yulong Lli

  1. narrative
  2. bio
  3. work process

Yulong Lli is a Shanghai-based freelance illustrator studying at the China Academy of Art working to receive his MFA. His illustration style results from the merging of  Eastern and Western culture. Such influences include vintage illustration posters, Modernism, and graphic design. He is always trying to find new ways to tell stories through compelling composition and color design.

Awards

Communication Arts illustration annual
American Illustration 38 chosen winner
SoI illustrators 60 exhibition
Hiii illustration award 2016 Best of the best
3X3 illustration annual
Behance appreciation award portfolio reviews
ADAA Top Talent
CIB Gold Award

Client List

Airbnb
Google
Apple
Uber
IKEA
Hong Kong Airlines
ELLE Decoration
GQ magazine
Cosmopolitan
Bloomberg Businessweek
Men’s Health
Cartier
Modern Weekly magazine
German-Chinese Magazine
Culture trip
Pernod Ricard China
Starbucks
Johnson and Johnson
Taikooli Chengdu
IFS Changsha
Guangdong Dance Festival
LVMH
Gucci
Lanvin
Vacheron Constantin
HP
Park Hyatt Beijing
New York Times
Vogue
Esquire
Teaching Tolerance Magazine
T Magazine
Angels on Earth Magazine

When l get a new assignment from a client, l think about the key points behind the story. After some research and paper doodling, l will provide 2-3 digital sketches with color schemes based on their visual direction. After the client selects their favorite design, I proceed to the color step. The color process needs to be confirmed first before l add any further detail and finalize the illustration.

I use a Wacom Cintiq and Photoshop CC as my main drawing equipment.

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