Mengxin Li

  1. conceptual
  2. motion graphics
  3. bio
  4. work process

Mengxin Li is a New York based illustrator and motion graphic designer, who originally comes from Guangzhou, China. She received her MFA degree in Illustration from Savannah College of Art and Design in 2017.

Mengxin enjoys creating illustration with a quirky style that influenced by underground comix. She incorporates geometric graphics, vibrant colors and parallel perspective to create her signature style. She always loves to solve a visual problem with a clever idea and a hint of humor. Besides that, she also has a passion for animation, she use motion graphic techniques to bring life and energy to her characters and illustrations.

Her biggest project to date is Electric Zoo, which is also part of her thesis visual component. This project aims to create a one and a half minute long promotional animation for Electric Zoo Music Festival,

Her work has been recognized by The Society of Illustrators 60, AI-AP’s International Motion Art Awards 6, The Association of Illustrators 2016, American Illustration 34, 3×3 Illustration Competition N.o.12, Creative Quarterly 44, 48, 49, 51 and Applied Arts Photography & Illustration Awards 2015, Graphic Matters Poster Competition 2017: Shut Up Speak Up!, and Adobe Design Achievement Awards 2017- Honorable Mention

Awards

Society of Illustrators 60
AI-AP’s International Motion Art Awards 6
American Illustration 34
The Association of Illustrators 2016
Illustration 3 x 3 No.12
Applied Arts Photography & Illustration Awards 2015
Creative Quarterly 44, 48, 49, 51
Graphic Matters Poster Competition 2017: Shut Up Speak Up!
Adobe Design Achievement Awards 2017 – Honorable Mention

Client List

The New York Times
The Washington Post
Financial Times
Adobe Studio
Bloomberg Businessweek
WIRED Magazine
MIT Technology Review
Wallpaper
Lenny Letter
Spectrumnews
IEEE Spectrum
Deloitte Insights
HBS Alumni Bulletin
Convene Magazine
Rhapsody Magazine
Outside Magazine
Bostonia Magazine

Amherst Magazine
UC Press
Tampa Bay Times
Landor Associates
IDEO
Google
TED
The New Yorker
The Wall Street Journal
Buzzfeed
The Atlantic
WWD
Barron’s
Inc. Magazine
Foreign Policy
WP BrandStudio
Columbia Journalism Review
AARP
Human Rights Watch
Deloitte Insights
GIPHY
Braze Inc
Athena Health

First of all, I take my time to make sure that I fully understand the needs of the client, and I will also do some research on the topic. I usually like to summarize the topic into a five-words sentence, so that I could stay focus during the brainstorming.

Then I will start drawing thumbnails on papers. After I fully explore all the ideas that I could possibly came up with, I took two to three ideas to sketches.

After the sketch is approved, I will start adding details and colors to the final illustration.

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