Gastón Mendieta is an Uruguayan illustrator who currently lives and works in Barcelona. His experiences in different cultures have influenced his way of thinking and working. He develops eye-catching illustrations for magazines, newspapers and advertising around the world. Gastón works in a minimalistic graphic style with bright colors, using only a few elements to illustrate a clever concept with simplicity. More recently, Gastón has delved into animation, using motion to elevate the concepts in his illustrations and give them life.
New York Times
Princeton Alumni Weekly
Kiplinger’s Personal Finance
Wealth Management Magazine
The Points Guy
Winsight Grocery Business
When I receive a commission my way of working always follows the same pattern, which is the one that gives me some interesting and quick solutions.
When receiving the commission, the first thing to keep in mind is the subject of the same, to whom it is addressed and which language to use.
In my point of view, documentation is very important, it is fundamental since I think that you never know too much about something and refreshing concepts helps in turn to have much more weight and diversity.
Once I have documented on the subject of the commission, I begin to sketch the first ideas, where I try to be very precise and analytical. My way of making sketches is based on creating small boxes inside the sheet, are small because this way I don’t lose in detail, I go directly to translate the idea in a conceptual way, without being decorative, this makes me precise.
This part of the process is the one that takes me longer, because, for me, the concept is what moves the artist to communicate something new and different to a text, for me the big challenge.
Once I have the well defined idea I start to digitize the image, in my case I use adobe Illustrator, since it is a very comfortable program to make any type of change, such as color or format, and in the case of animations / Gifs, Usually adapt very well to the method of work.
Finally, the final art of the illustrations always has a vector finishing, where many times I play with the shadows to give volume and intensity to the illustration. In the case of colors, I always try to make it also a conceptual value within the illustration, since color can represent many ideas within each element.