Feifei Ruan is a freelance illustrator and visual storyteller based in New York City. She was born and raised in Shenzhen (China), and studied graphic design at Guangzhou University. In 2013, she came to the United States to study visual storytelling and received her MFA from the School of Visual Arts. Feifei’s works can be seen on book covers, magazines, websites, merchandise, and murals. Her style ranges from eastern classic to science fiction and fantasy. Her work has been recognized by Society of Illustrators, Spectrum, 3×3, The Library of Congress, and more. She was the Gold Medal winner of the Society of Illustrators: MoCCA Awards 2018, the Bronze winner of the Creative Pool Annual 2018, the Grand Prix winner of the Hiii Illustration International Competition 2016, and was part of the jury for the iJungle Awards 2017.
Harper Collins – Greenwillow
Albert Whitman & Co
The Jim Henson Co
School of Visual Arts
When I start a new project, the first thing is to learn about the assignment. —What stories need to be told, and what messages need to be conveyed? After some studies and research, I start doodling on papers. I would pick several possible ideas and make them into digital sketches for client reviews. When one of the directions is selected, I move onto inking and coloring.
My main drawing equipment is iMac and Wacom. I usually work digitally from sketch to final — with a tangible hand-drawn style. I like how these files are able to be managed, which allows me to make adjustments easily.